Guidelines

Introduction: These guidelines are designed to establish clear terms and expectations for retailers who sell our products. We value your partnership and request your compliance with these guidelines to ensure consistency, fairness, and a strong business relationship.

1. Use of Marketing Material:

a. Retailers have access to our photo and video materials for marketing, product showcasing, and social media promotion. 

b. Retailers are encouraged to use these materials to effectively promote our products. 

c. Retailers may also produce and use their own marketing materials, provided they align with our brand guidelines.

d. This marketing material may not be used to promote other products that look and/or work similarly to ours.

2. Branding and Logo Usage:

a. Retailers must not rebrand, alter, or obscure our logo on packaging or products in any way. 

b. Ensure our branding remains consistent to maintain our brand identity.

3. Operating Name:

a. Retailers must operate under their own distinct name that cannot be confused with our brand name. 

b. This is to avoid any unfair advantages or misconceptions in the market.

4. Pricing 

a. Our recommended retail price for our products is found on our website. Retailers are permitted to adjust the price to align with local demand and better suit their business needs. 

b. If retailers sell our products online, the price must not drop below our recommended retail price to maintain consistent pricing. 

c. Retailers have the option to price their products lower than our recommended retail price, but in such cases, they are limited to selling within their designated region. This restriction ensures price consistency and fairness across regions.

5. Ordering Process:

a. Orders must be placed exclusively through our dedicated B2B website. We do not accept orders via email or any other means. 

b. Access to the B2B website will be provided upon approval of your retailer account.

6. Returns and Reclamations:

a. In the event of product returns or exchanges, the customer is responsible for covering the shipping costs associated with the return.

b. Customers initiating returns or exchanges are responsible for ensuring that the products are packed securely to prevent damage during transportation.

c. Any damage incurred during the return shipping process due to inadequate packaging may affect the eligibility for return or exchange.

7. Samples

a. Samples for some products can be sent upon request if the products are in stock.

b. A shipping cost for the samples will apply depending on the destination of the samples. 

8. Shipping:

a. Shipments within the EU will be handled by our preferred shipping partner, DB Schenker. 

b. Shipments outside the EU will primarily go through DHL Express, with exceptions based on destination. Contact our support team for specific details.

c. Due to various factors, such as customs regulations, destination, size and weight the actual shipping costs may vary from those initially shown on our website.

d. For these shipments the actual shipping cost will be calculated once the order is placed and you will be contacted to approve of the price. 

e. Eventuell customs and/or import fees will not be included in this price.  

9. Payment Terms:

a. Invoices for orders will be sent at the same time as shipping arrangements are made. 

b. The default payment term for invoices is set at 10 days from the date of the invoice

c. Retailers may request an extension of the payment term, which can be increased to 30 days from the date of the invoice if needed. 

d. Such requests should be communicated promptly and in writing to [email protected]

e. For our Swedish, Danish, Norwegian, and Finnish customers, the default currency for all transactions is Swedish Krona (SEK).

f. While the default currency is Swedish Krona (SEK) for these customers, they also have the option to pay in Euro (EUR) if preferred.

g. For international transactions, we will send the invoice in Euro (EUR). Please visit our website for up to date prices in Euro (EUR) .

h. Timely payment is essential for maintaining a positive business relationship.

10. First-Time Customer Proforma Invoice:

a. For first-time customers, we will issue a proforma invoice upon receipt of your initial order. 

b. Payment of the proforma invoice is mandatory before we can proceed with shipping. 

c. Subsequent orders will follow ordinary payment terms.

11. Product Information and Specifications:

a. Maintain accurate and up-to-date product information and specifications on your sales channels. 

b. Promptly update listings to reflect changes or product discontinuations.

12. Compliance with Laws and Regulations:

a. Ensure compliance with all relevant local, regional, and national laws and regulations concerning the sale and promotion of our products.

13. Confidentiality:

a. Safeguard any confidential or proprietary information shared by our company.

By adhering to these retailer guidelines, you contribute to a successful partnership and the continued success of our products in the market.

For questions, support, or further clarification on any of these guidelines, please reach out to our dedicated retailer support team at [email protected]